The Brand
Lovestruck offers a dating service on the wheels. Our trucks drives around the city to pick up couples who wants or need our service. The couples get to customise their own style of date and choose from various date packages – movie, gaming, spa and more.
Couples get to spend quality time together without the hassle of squeezing with crowd on the streets or in a mall. During busy times, they can choose to dine together, whilst our truck drives them to their destination.
The Logo
The front view of the truck is illustrated as the logo to show that it is driving towards you which creates the impact of lovestruck. The logo is also made up with the image of a radio and bed. The radio represents music which is an element in our gaming and dining packages. The bed is an icon for relaxation, which is also an element in our spa package. The side view of a car shows that our service is always on the go. The colour scheme of the logo symbolises passion, love, imaginative, warm and relaxing.
